G-Shock
40th Anniversary The Vault
Continuing Casio’s 40th anniversary celebrations, Bark&Bite were asked to unveil two distinct G-SHOCK collections that pay homage to the brand’s rich heritage, iconic watch cases and advanced technology. The ReMaster Collection showcases a sleek matte black series of Casio’s most popular models over the decades, while the Clear ReMix Collection highlights G-SHOCK technology through transparent casing, featuring intricate details including the 4 stars on circuit boards.
To showcase and generate hype for these limited edition watches we introduced ‘The Vault’. Designed to provide a look behind the curtain at the R&D which has shaped some of the most recognisable Casio G-Shock’s, 'The Vault' is where past meets future. We meticulously studied the 12 watches, focusing on their intricate construction and circuit board details. Strategic lighting and placement within ‘The Vault’ environment emphasised and drew focus to the beauty of each watch.
As the 40th anniversary releases were phased, we built anticipation by using redacted graphics and teasing details to excite the always keen-eyed G-SHOCK audience. As we delved deeper into the archives, the inclusion of a timeline acted as the visual link between the original watches and the remastered versions.
